When a business owner feels like they have finally established their company brand, it can feel like a huge sense of accomplishment. The branding process takes a long time with diligent effort and should be celebrated at different milestones, but the reality is the...
It takes time to establish a culture in any company. And once a culture is established, different factors can cause it to change. As a business owner, you have to constantly work to ensure the culture you have set in place remains intact. Any marketing strategy...
With all else being equal, it is a company’s brand that sets them apart from their competitors. The goal of any business owner should be to create a strong enough brand identity where people automatically think of their business when they need a product or service in...
