Trends change quickly in today’s fast-paced business world. All this means is you have to stay on top of all the trends and be able to adapt and adjust quickly in order to stay ahead of the competition. This can be challenging for some organizations that like to do...read more
Making a great first impression in your business can engage consumers more and open the doors for success and growth. There are many different ways to make a good first impression, but it takes time and effort to do so. Business owners sometimes make the mistake on...read more
We live in a very visual world today, so the importance of a company’s design is higher than ever before. In the past, website design and development didn’t play a significant role in your branding, but now it could make or break a business. Every little detail in...read more
When a business owner feels like they have finally established their company brand, it can feel like a huge sense of accomplishment. The branding process takes a long time with diligent effort and should be celebrated at different milestones, but the reality is the...read more
Bringing new customers into your business is one of the first steps of growth. However, unless you can retain a good percentage of those customers, you will just be taking one step forward and one step backward without making any real progress. The best way to retain...read more
It takes time to establish a culture in any company. And once a culture is established, different factors can cause it to change. As a business owner, you have to constantly work to ensure the culture you have set in place remains intact. Any marketing strategy...read more
With all else being equal, it is a company’s brand that sets them apart from their competitors. The goal of any business owner should be to create a strong enough brand identity where people automatically think of their business when they need a product or service in...read more
On April 21st mobile websites will be more important than they have ever been. If you or your business's website is not mobile-friendly, then Google will not like your site. Mobile has taken the lead with over 60% of Google search traffic vs desktop. Responsive Design...read more
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