Marketing

Helping you reach your customers is our speciality.

Online marketing can be accomplished many different ways. We prefer two proven ways. One is SEO (search engine optimization) and the other is PPC (pay per click). Both of these methods require a great strategy and approved practices. Our team has years of experience and continually educates ourselves on what Google and the other Search Engines require for great results. There are many benefits to both practices but depending on your business and goal we can help put together a plan to help you be successful.

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SEO Overview

When you are looking for a product, service or company what is your first step? Is it going to a Search Engine like Goole and typing in a keyword related to what you are looking for? Your customers are doing the same thing. By optimizing your website, you are helping your customers find you.

SEO stands for “Search Engine Optimization.” When a search is made, the results are broken into two sections. One is the Paid section which is PPC and the other section is the Organic. SEO will put your website in the top results for the organic section. The organic search results section will receive close to 85% of clicks versus the paid search results section. Also a big benefit to SEO is when we have you placed in a great spot on the first page, your site will stay showing 24/7. It might fluctuate 1 or 2 spots above and below but it will always be seen. On the other hand, PPC is shown by a daily budget that is charged every time someone clicks on it. If someone reaches their daily budget in the morning or afternoon their website ad will be hidden all day until the following day when their daily budget has refreshed.

SEO Plans and Pricing

All of our plans include extensive keyword research, SEO portal account, call tracking and monthly emailed analytic reports.

STARTER

$600

PER MONTH
Get two months free with our annual plan

Great for targeting
one to two cities.

40 Keywords
Local SEO
Custom Microsite
1 Press Release per year
Guaranteed first page on search engines

PROFESSIONAL

$1000

PER MONTH
Get two months free with our annual plan

Great for targeting
four to five cities.

90 Keywords
Local SEO
Custom Microsite
2 Press Releases per year
Guaranteed first page on search engines

ADVANCED

$2000

PER MONTH
Get two months free with our annual plan

Great for targeting
eight to ten cities.

150 Keywords
Local SEO
1 Custom Microsite
3 Press Releases per year
Guaranteed first page on search engines

We also have a Lite plan for $200 per month targeting 10 keywords

SEO Questions & Answers

WHAT PLAN DO I GET?

Some of the factors we look for is what keywords make sense for your business and how many keywords we would need to optimize. Other factors would be the competitiveness of your industry and the location of where we are trying to target. Our goal is to help you succeed online so we will work with you to figure out which plan is best.

HOW LONG DOES SEO TAKE?

SEO takes about 90 days to start seeing results in website traffic growth. This time frame accounts for keyword research, content creation, content upload and a few rounds of indexing from the search engines.

IS THERE A CONTRACT?

Short answer is No. We do request a minimum of 5 months of service so the site has enough time for proper indexing and growth. We are here to help you grow, but if there comes a time the service is not best for your business we don’t hold hard feelings.

WHAT IS LOCAL SEO?

Local search engine optimization is a focus of local pages, listings and maps to reach your customers searching locally. Basically it just gives more opportunities for your customers to find you outside of just through your website like Google Maps and local review sites. One example would be when people would search something like “Plumbers near me.” Us spending time setting up these services and monitoring monthly will give a greater opportunity to be found by your customers.

WHAT IS A MICROSITE?

Microsites are unique websites that are branded and focused on targeted keywords as well as designed for conversion. Having a microsite plus your main website will give you the opportunity to show up in the search results page more than once which would give a greater opportunity for a lead.

Have a different question? Send us a message.

PPC Overview

PPC (pay per click) is exactly what it sounds like. You have an ad shown when someone searches a keyword that is related to your business. You are then charged a fee whenever someone clicks on your advertisement. Prices per click can vary depending on the competitiveness of a keyword.

Another name for PPC is Adwords. PPC can be very beneficial to many businesses. When launching a new PPC campaign your Ads will show up immediately. That is one difference between SEO and PPC is a new SEO campaign will typically take 90 days to start seeing good results in website traffic and PPC can be live just a few minutes after launching.

Now that Google has changed how the search results pages looks, paid listings are looking less like ads which are gaining more clicks. People also must scroll almost halfway down the page just to reach the organic (SEO) listings, so it is even more reason to at least have a small PPC budget to until your budget allows a consistant monthly campaign.

PPC Plans and Pricing

Our PPC plans include a PPC portal account, trackable phone number, and monthly emailed analytic reports.

STARTER

$250

PER MONTH
Plus one time setup fee of $300

For PPC budgets
$500 to $1499

1 Landing Page Design

PROFESSIONAL

$500

PER MONTH
Plus one time setup fee of $500

For PPC budgets
$1500 to $2999

2 Landing Page Designs

ADVANCED

$1000

PER MONTH
Plus one time setup fee of $700

For PPC budgets
$3000 to $5000

3 Landing Page Designs

Is your PPC budget under $500? Our Lite plan is $150 per month.
Plus one time setup fee of $150

PPC Questions & Answers

HOW LONG DOES PPC TAKE?

PPC takes only a few minutes to see your Ads live. There will be a few days for keyword research and landing page design before the PPC campaign is launched.

WHAT PLAN DO I GET?

Basically it comes down to what you have set aside for your PPC budget. Our goal is to help you succeed online so we will work with you to figure out which plan is best.

IS THERE A CONTRACT?

No. Once we are commissioned to setup and manage your PPC campaign our work is month to month. We do need a 30 day notice if you decide to stop running your campaigns.

WHAT IS A TRACKABLE PHONE NUMBER?

When customers call your number, you should know how they found you. We have the ability to add dynamic tracking numbers to your site so when someone sees the number to call it will show the right number based on how they got their. For example, when someone clicks on your Google paid listing, the landing page they are sent to will have the designated call tracking number.

WHAT IS A LANDING PAGE?

When someone clicks on the PPC ad we are able to send them to any page of your website. It is best to have a conversion focused page so it creates a greater opportunity to make the connection or sale. We will create a landing page that is on your website and branded just like the rest of the site but it will be made to create more conversions.

Have a different question? Send us a message.

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