Blog

Redesigning Your Logo the Right Way

Redesigning Your Logo the Right Way

When you originally designed the logo for your company, you likely thought several years in advance and how the logo would still be relevant during a certain time period. However, it’s nearly impossible to predict trends, growth and other aspects of business, so the...

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Is Your Web Design Driving Customers Away?

Is Your Web Design Driving Customers Away?

There are many different ways you can have an effective website. On the other hand, there are plenty of ways you can also have a poor web design that drives customers away from it instead of attracting them to it. When it comes to custom website design and...

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The Importance of Customer Relationship Management

The Importance of Customer Relationship Management

Customers are the foundation to any business, but unfortunately they are overlooked at times. With all the strategic tools and data analysis you likely do on a daily basis in your business, the bottom line is those numbers aren’t there if you don’t have customers....

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Tips on How to Increase Your Employee Engagement

Tips on How to Increase Your Employee Engagement

Many business owners spin their wheels trying to get their employees to be engaged with the overall vision of the company. In rare cases, it could be that some employees simply aren’t motivated and don’t want to be motivated. However, with the right strategies, you...

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2018 is the Year to Encourage a Creative Culture

2018 is the Year to Encourage a Creative Culture

Trends change quickly in today’s fast-paced business world. All this means is you have to stay on top of all the trends and be able to adapt and adjust quickly in order to stay ahead of the competition. This can be challenging for some organizations that like to do...

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The Importance of First Impressions in Your Business

The Importance of First Impressions in Your Business

Making a great first impression in your business can engage consumers more and open the doors for success and growth. There are many different ways to make a good first impression, but it takes time and effort to do so. Business owners sometimes make the mistake on...

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Is Your Design Helping or Hurting Your Brand?

Is Your Design Helping or Hurting Your Brand?

We live in a very visual world today, so the importance of a company’s design is higher than ever before. In the past, website design and development didn’t play a significant role in your branding, but now it could make or break a business. Every little detail in...

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Is There an End to the Company Branding Process?

Is There an End to the Company Branding Process?

When a business owner feels like they have finally established their company brand, it can feel like a huge sense of accomplishment. The branding process takes a long time with diligent effort and should be celebrated at different milestones, but the reality is the...

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Are Your Customers’ Expectations Being Met?

Are Your Customers’ Expectations Being Met?

Bringing new customers into your business is one of the first steps of growth. However, unless you can retain a good percentage of those customers, you will just be taking one step forward and one step backward without making any real progress. The best way to retain...

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