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Tips on How to Increase Your Employee Engagement

Tips on How to Increase Your Employee Engagement

Many business owners spin their wheels trying to get their employees to be engaged with the overall vision of the company. In rare cases, it could be that some employees simply aren’t motivated and don’t want to be motivated. However, with the right strategies, you...

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2018 is the Year to Encourage a Creative Culture

2018 is the Year to Encourage a Creative Culture

Trends change quickly in today’s fast-paced business world. All this means is you have to stay on top of all the trends and be able to adapt and adjust quickly in order to stay ahead of the competition. This can be challenging for some organizations that like to do...

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The Importance of First Impressions in Your Business

The Importance of First Impressions in Your Business

Making a great first impression in your business can engage consumers more and open the doors for success and growth. There are many different ways to make a good first impression, but it takes time and effort to do so. Business owners sometimes make the mistake on...

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Is Your Design Helping or Hurting Your Brand?

Is Your Design Helping or Hurting Your Brand?

We live in a very visual world today, so the importance of a company’s design is higher than ever before. In the past, website design and development didn’t play a significant role in your branding, but now it could make or break a business. Every little detail in...

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Is There an End to the Company Branding Process?

Is There an End to the Company Branding Process?

When a business owner feels like they have finally established their company brand, it can feel like a huge sense of accomplishment. The branding process takes a long time with diligent effort and should be celebrated at different milestones, but the reality is the...

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Are Your Customers’ Expectations Being Met?

Are Your Customers’ Expectations Being Met?

Bringing new customers into your business is one of the first steps of growth. However, unless you can retain a good percentage of those customers, you will just be taking one step forward and one step backward without making any real progress. The best way to retain...

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The Importance of Culture for Your Business

The Importance of Culture for Your Business

It takes time to establish a culture in any company. And once a culture is established, different factors can cause it to change. As a business owner, you have to constantly work to ensure the culture you have set in place remains intact. Any marketing strategy...

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How to Create a Strong Brand Identity

How to Create a Strong Brand Identity

With all else being equal, it is a company’s brand that sets them apart from their competitors. The goal of any business owner should be to create a strong enough brand identity where people automatically think of their business when they need...

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Is Your Website Mobile-Friendly

Is Your Website Mobile-Friendly

On April 21st mobile websites will be more important than they have ever been. If you or your businesses website is not mobile-friendly, then Google will not like your site. Mobile has taken the lead with over 60% of Google search traffic vs desktop....

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