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Are Your Customers’ Expectations Being Met?

Are Your Customers’ Expectations Being Met?

Bringing new customers into your business is one of the first steps of growth. However, unless you can retain a good percentage of those customers, you will just be taking one step forward and one step backward without making any real progress. The best way to retain...

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The Importance of Culture for Your Business

The Importance of Culture for Your Business

It takes time to establish a culture in any company. And once a culture is established, different factors can cause it to change. As a business owner, you have to constantly work to ensure the culture you have set in place remains intact. Any marketing strategy...

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How to Create a Strong Brand Identity

How to Create a Strong Brand Identity

With all else being equal, it is a company’s brand that sets them apart from their competitors. The goal of any business owner should be to create a strong enough brand identity where people automatically think of their business when they need...

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Is Your Website Mobile-Friendly

Is Your Website Mobile-Friendly

On April 21st mobile websites will be more important than they have ever been. If you or your businesses website is not mobile-friendly, then Google will not like your site. Mobile has taken the lead with over 60% of Google search traffic vs desktop....

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