When you originally designed the logo for your company, you likely thought several years in advance and how the logo would still be relevant during a certain time period. However, it’s nearly impossible to predict trends, growth and other aspects of business, so the time may come to redesign your logo. A company’s logo is a huge part of their overall brand, and redesigning it should be a positive step forward, even though there will be some challenges along the way. Working with a logo design agency can help make sure your redesign happens the right way, but here are some things to think about as well.
Plan Properly and Anticipate Challenges
Change is usually not very welcoming, no matter what aspect of business is involved. Every digital marketing agency will tell you to plan as much as possible and anticipate challenges that could occur along the way. Change can make your employees uncomfortable, especially if there’s no reason given behind why the change is taking place.
One of the best things to do is to get input from your employees for new logo ideas. Explain why you want to redesign the logo and how it will make the company better as a whole. You can also indicate your relationship with a logo design agency, so they know you’re serious about making the change better for the short-term and long-term. Involving your employees will make the change much easier and create complete alignment with your vision.
Create an Identifiable Logo for Different Media Forms
When creating your new logo, it’s important to make sure it’s suitable for viewing on different media forms. This could mean printed out on a flyer, posted on a billboard, sent in an email or viewed on a mobile device. In the past, a custom logo design company may have incorporated complex attributes to a logo redesign, but that’s not the best idea today in most cases. Instead, keep it simple and modern so it’s attractive for viewers of any age and any place.
Simpler is Always Better
What makes a simple, yet effective, logo? Any digital marketing agency will tell you to keep the number of colors to a minimum, but no more than three different colors. Don’t get too fancy with the font, shadows or other features either. The simpler your logo is, the easier it will be to recognize on any form of media. Keep the effective elements from your original design so your consumers won’t think it’s an entirely new company, but simplify it enough to make it more attractive as well.
Humble Bear is more than just a marketing and logo design agency. When the time comes for you to redesign your company logo, we would welcome the opportunity to serve your business to boost growth and recognition or reach other goals you’ve set. The right plan for your logo redesign will help your marketing efforts tremendously, so contact us today to see how we can help you along the journey.