The concept of “being discovered” online has always been one of the biggest selling points for SEO services. However, any good digital marketing consultant will tell you getting discovered is only one component of a solid brand marketing strategy. SEO and digital marketing strategies have to work together at all times in order to make your website traffic turn into conversions. Both are equally important, and it can be argued that one can’t be as effective without the other. Here are three reasons why your digital marketing and SEO efforts should be in sync with one another.
More People Search On Mobile Devices Than Computers
It’s not good enough nowadays to simply have your brand marketing strategy tailored to people who search on computers alone. The same is true with mobile devices. Since many people have multiple devices and everyone goes about their searching differently, you need to ensure your website is optimized for various platforms and devices. Creating mobile-optimized pages for your customers will make their browsing experience much easier. Plus, when you utilize SEO services for mobile searches, you’ll have a better chance of having your website discovered.
Conversational Searching Strategies
While using keywords is still important, more consumers than ever before are using key phrases when searching. This can make your SEO efforts a little more challenging, but it’s critical to ensure your digital brand marketing strategy takes it into consideration as well. People will use a conversational approach when typing a query into a search engine in the hopes of finding exactly what they want right away. Sometimes those searches will direct a customer to a company’s social media page or their landing page. When you’ve done your SEO research, you’ll have a better chance of tailoring your strategies to providing exactly what the customer needs.
Be Discovered By Your Local Audience
Location-based searching has increased exponentially over the years as well. What this means for businesses is they have to ramp up their local SEO efforts in order to satisfy their audience. The increase of location-based searching has forced the Google algorithm to change. This simply means you need to use terms that will grab the attention of your local audience on your landing page, services or products pages and even your reviews. Working with SEO services is extremely beneficial when it comes to local advertising and marketing, since it is a very precise strategy that needs to be developed in order to see success.
Humble Bear is here to be more than just a digital marketing consultant. We work closely with each of our clients to develop a comprehensive brand marketing strategy tailored to your specific needs. No two strategies are alike, so we will take the time to understand your company, products and services completely, as well as your goals and aspirations for growth. We enjoy doing all of the work behind the scenes so you can focus on other important aspects of moving your business forward. Be sure to contact us to see how our expertise can help propel your business to the next level with your SEO and digital marketing strategies.