When a business owner feels like they have finally established their company brand, it can feel like a huge sense of accomplishment. The branding process takes a long time with diligent effort and should be celebrated at different milestones, but the reality is the process never ends. Any brand development agency will tell you about the different components of your brand, which not only involves your logo and name, but also how you interact with customers, the experience you provide and the overall perception of your business.
Difference Between Your Brand and Your Logo
Some business owners think they’ve created a great brand marketing strategy just by developing a creative logo. Your company logo is important to be recognizable and stand out to consumers, but it’s only a portion of your company’s brand. For an easier comparison, your logo can be seen as brand recognition, rather than being indicative of the brand itself.
The Branding Process is Like Building Trust
Your brand will mean more to consumers when it is built on relationships and trust. It takes a long time to build trust with consumers today, especially with so much competition in every industry imaginable. Building trust can be done through online marketing, meeting and exceeding customer expectations, providing quality products and services and much more. It can take a consumer several visits before they decide they can fully trust your company, but it only takes one mistake for them to lose trust. But when you have consistent strategies and practices, you shouldn’t have to worry about losing trust once it’s earned.
Never Stop Improving Your Company’s Brand
Your company’s brand is similar to a life story. People can relate to life stories in different ways, so there’s no shame in telling yours. In fact, it can be a great brand marketing strategy to try to relate to your consumers, since it could give your brand a good name and reputation. The key is you should realize branding is an ongoing process and you should never take any action that could damage your brand. What could take years to build can be damaged or destroyed in a matter of minutes, or even seconds.
Humble Bear Digital Marketing is a brand development agency with years of experience helping companies create the strongest brand identity. We work with each and every one of our clients to ensure we are completely informed about the brand they want to create and continue to help them throughout the process. If you want to improve your customer brand now and in the foreseeable future, contact us to see how we can help.